Vinchay Labs

Foam Roller Product Launch

ROLE

Marketing Project Manager

Overview

The foam roller market is competitive with brands offering similar products but leaves an open opportunity for innovation to take over and produce a product that caters to many of the target’s necessities that the current foam rollers in the industry do not fulfill. The demand for a product like the Vinchay Roller is supported by the current demand for health conscious products. Many of our competitors offer foam rollers that are composed of unnecessary features, which have no real health and therapeutic benefits to the consumers. Whereas Vinchay Roller, is created with both soft tissue and deep tissue rings while the end caps allow users to interchange to different rings quickly and effectively in order to provide an extensive reach on self myofascial release.

 

Marketing Objectives

  • Gain Exposure in the local market

  • Build brand awareness by 20% within the first 6 months

  • Meet projected sales quotas Establishment of online community

  • Increase Online Sales through Company Website

 

Target Market

  • Age: 24-35

  • Gender: Females and Males

  • Ethnicity: Multicultural

  • Income: $65k+

  • Education: Some college or higher

  • Status: Single, In a relationship or Married

  • Career: College Student, Business Executives, Personal Trainers, Athletes, Doctors, Nutritionists.These consumers believe in sustainable living, organic food, and body conscious products for fitness goals.

  • Purchasing Habits & Characteristics:

    • Educated

    • Online Shoppers

    • Technologically Savvy

    • Health Conscious

    • Active

    • Social

    • Experimental

 

Executions

#StayOnTrack references the ability to when sore or injured using the roller to keep the consumer on track to continue with their training routine. As well as, referencing the track implementation of the roller when applied to the back muscles.

 

Vinchay Brand Awareness Teaser Video

 

Vinchay Product Introduction Video