ROLE

Digital Marketing + Brand Strategist

OVERVIEW

PCI was originally dedicated to providing high-volume, high-speed mail handling and digital printing solutions using technology that gets the job done while effectively controlling costs. With advanced technology PCI offers their customers the ability to create unique, customized addressing on each piece. This offers the ability to effortlessly create personalized documents, which are known to increase response rates. PCI only prints on demand, eliminating overhead costs on brochures that sit on shelves and will soon be obsolete. Through transactional printing, PCI creates totally unique documents for billing statements, as well as tailored marketing communication based on customer demographic information contained in the database.

PCI’s primary intent was to increase market-share within the printing, mailing and sorting industry. However, with through their acquisition of OI, they have taken their goals and objectives to another level. Now offering a full suite of services from: Marketing, Creative, E-Business, Print, Fulfillment, Mail & Signs.

EXECUTIONS

Product Photography Shoot

Social Media

Corporate Messages

Instagram Posts

Increased to 917 followers in 2 months

65% of those followers are business owners. Used instagram's social media platform to leverage communication for sales prospecting in a humanized non-corporate approach through Direct Messaging feature.

Collateral Materials