ROLE

Creative + Marketing Director 

OVERVIEW

The fashion industry is always on edge for the latest trends and styles. a.b. Hombre is derived from the inspiration of industrial design and linear structures. With such a competitive market, specific designs cater to a small niche with a strong sense of fashion. a.b. Hombre is the first in the fashion industry to have a couple, man and woman unite their talents as fashion designers to creating a collection for menswear.

MARKETING OBJECTIVE

1. Gain Exposure in the Japanese market

2. Increase Exposure within the States - (N.Y, L.A., Chicago)

3.Build brand awareness by 18% within the first 3 months of our digital campaign

4. Move from Retail to Wholesale

5.Establish a strong online presence for our community

6. Increase Online Sales through Company Website by the 2nd year in the market

TARGET MARKET

Age: 28-35 

Gender: Females and Males

Ethnicity: White/European, Asian, Asian American, Black

Income: $85k+

Education: College Graduate

Status: Single, In a relationship or Married

Career: Creative Director, Producer, Actor/Music Artist

These consumers are ambitious, witty, smart and believe in progression and success. They are go-getters and are independent.

Purchasing Habits & Characteristics:

Educated

Online Shoppers

Technologically Savvy

Active

Social

Experimental

EXECUTIONS