ROLE

Brand & Digital Marketing Consultant

OVERVIEW

Maria Rutkin, a long time colleague with over 25 years of experience in marketing decided to start her own marketing agency. With so many years of experience in diverse industries, she was unclear on what direction she wanted to take her agency in. We agreed that due to her years of experience it would be useful to use her name within her own agency in order to appeal to her network in a familiar way. We then decided that her focus would be strictly in closing the gap between sales and marketing efforts to unite both departments within client partnerships, creating lead generation strategies and helping her client base improve through prospecting efforts.

MARKETING OBJECTIVE

1. Define value proposition

2. Establish brand identity

3. Create awareness within network

TARGET MARKET

Decision Makers: CEO's, Executive VP's, and Directors of Business Development

Industries: IT, Healthcare, and Import /Exports

EXECUTIONS