ROLE

Campaign Manager

OVERVIEW

Initiated First Facial Recognition Creative Partnerships campaign to optimize campaigns based on the user’s retinal focus on landing pages advertising destinations. Optimizing Imagery, content, and interaction with users.

MARKETING Strategy

Developed marketing strategy and execution that utilizes eye-tracking functionality that creates personalized recommendations to a consumer without them ever having to lift a finger

The campaign creative and functionality is developed around the idea that once guests arrive to a Microsite, everything is taken care. The campaign, features a video quiz that will match site visitors to their ideal property recommendation and location using the eye-tracking technology.

Results

Campaign provided quality engagement throughout the entire process via constant optimization promoting Travel destinations (Puerto Vallarta, Los Cabos, Cancun, Punta Cana and several other resort markets). CTR for campaign ads proved an average of 0.78% engagement. With a RoAS (Return-on-Ad-Spend) of 26:1.

EXECUTIONS

Microsite

Display Advertising