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John Gordillo


John Gordillo

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John Gordillo


John Gordillo

I The Power of A Story is the ability to move the individual, A Community, Nations and the World. Through Stories we can record history and inspire generations to come but it starts with identifying why we do what we do.

- John Gordillo

 

Results-focused Creative Digital Marketing Professional with thorough understanding and working applications of creative strategy, social media management, content marketing, customer engagement, data insights, and digital strategies. Proven ability to drive sales gains and increase ROI on display campaigns. Deadline driven leader with expertise in forming corporate partnerships to secure and manage large projects with a focus on media trends, analytics, and digital media technologies. Results include:

  • Initiated First Facial Recognition Creative Partnerships campaign to optimize campaigns based on the user’s retinal focus on landing pages advertising destinations. Focus on Imagery, content, and engagement.

  • Leveraged Augmented & Virtual Reality technology to launch first try-before-you-buy campaign for LATAM destinations providing the consumers with the initial experience of vacationing in the destinations

  • Spearheaded media tactics, resulting in an enhanced brand positioning, a subscriber growth increase of 64% and improved customer retention of 82% for partners across LATAM region

  • Leveraged competitive analysis & market research to secure $4M during Q1 for 2021 revenue for DR & Panama Campaigns through storytelling of data and insights towards future travel in the region giving partners a reason on why they should invest with Expedia Media Solutions

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Work Experience


"Sometimes its not about looking

outward but looking from within. The answers you seek are often inside"

- John Lewis Gordillo

Work Experience


"Sometimes its not about looking

outward but looking from within. The answers you seek are often inside"

- John Lewis Gordillo

Work Experience

Sr. Media Insights & Planning Manager

Expedia, Inc.

August 2019 - Present

 

May 2018 - August 2019

Sr. Campaign Manager | Account Manager LATAM

Expedia, Inc.

 

Campaign Manager LATAM

Expedia, Inc.

September 2016 - May 2018

 

April 2015 - September 2016

Digital Marketing Strategist

Postal Center International

 

March 2014 - April 2016

Feb. 2016 - April 2016

 

Jan. 2016 - March 2016

 

Jan. 2015 - March 2015

 

June 2014 - Jan. 2015

 

March 2014 - June 2014

Digital Marketing & Brand Manager Consultant

Prime Libations BarTenders | Independent Contract

 

RUTKIN MARKETING Agency | INDEPENDENT CONTRACT

 

Infrasol Corp. | INDEPENDENT CONTRACT

 

VINCHAY LABS | INDEPENDENT CONTRACT

 

DISTRICT CREATIVE STUDIOS Agency | INDEPENDENT CONTRACT

 

March 2014 - April 2015

Social Media & Content Coordinator

Education Management Corporation

 

Digital Marketing Intern

CBIL360 Web Development Agency | INternship

August 2013 - March 2014

 

Brand Creative Manager

Shape Trainers Miami

October 2011 - August 2013

 

Certifications

 
Google Adwords Certified
Twitter Flight School Graduate
 
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Education


"Theory Can Only Take You So Far. 

Sometimes We Need A Leap Of Faith To Grow Through Failures & Success"

- John Lewis Gordillo

Education


"Theory Can Only Take You So Far. 

Sometimes We Need A Leap Of Faith To Grow Through Failures & Success"

- John Lewis Gordillo

Education

 

Miami International University of Art & Design

Bachelor's Degree in Advertising & Online Community Management

2012 - 2015

 

Miami-Dade CollegE Kendall Campus

A.A. Degree In Mass Communications

2009 - 2012